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Born Free Safaris and Tours
Safaris, Tours and Travel to Africa for 35 Years

Our History

Luxury African Safaris In the early 1970’s, Joy Adamson, naturalist, artist and author of the best-selling book and subsequent film “Born Free”, which describes her experiences raising a lion cub named Elsa, approached then travel agent Alana Hayden about creating ‘Born Free’ safari groups as a fund raising arm of her organization, Elsa Wild Animal Appeal. Having created and led the first ‘Born Free Safari’ to Africa for the Elsa Wild Animal Appeal, Alana was inspired to return home to the U.S. and lead the way in the creative journey for the traveler, by introducing to the general public affordable private safaris, as well as scheduled safaris that had all the features of a custom trip incorporating small properties and off the beaten track cultural interactions. Alana went on to found the Association for the Promotion of Tourism to Africa (APTA) – an organization that educates members of the travel industry how to select the best safari for the traveler and how to make sure that the safari could be booked with confidence. APTA is now world-wide and has over a thousand safari professionals as its members. For over 35 years Born Free Safaris has been providing the kind of expertise, experience, personal service and attention to the details that matter to the discriminating traveler that you would expect from a company from which the mold of all African Safari and Tour operators were made.